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2024 Trend: Twists on the Negroni

Discover modern twists on the classic Negroni with our guide to new flavors. Perfect for every cocktail lover!

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The Negroni, a classic cocktail known for its bold blend of Campari, gin, and vermouth, continues to captivate the taste buds of cocktail enthusiasts around the world. As summer approaches, the Negroni is increasingly appreciated for its traditional charm and its versatility in adaptation. Modern twists on this timeless cocktail, such as incorporating Liquid Alchemist Blood Orange Syrup or Strawberry Syrup, are becoming more popular, offering a fresh, fruity take on the original robust flavors.

Liquid Alchemist’s Twists on the Negroni

Strawberry Negroni

1 oz Gin
¾ oz Campari
¾ oz Sweet Vermouth
½ oz Liquid Alchemist Strawberry Syrup

Serve in an old fashioned glass with big ice. Garnish with an orange spiral.

Blood Orange Negroni

1 oz Gin 
1 oz Campari 
1 oz Dry Vermouth* 
½ oz Liquid Alchemist Blood Orange Syrup 

Combine all ingredients in a mixing glass with ice. Stir for about 20 seconds to chill and dilute before straining over a large ice cube. Garnish with an orange peel.  

*Here we intentionally choose to use Dry vermouth so as not to over sweeten the cocktail.

  • Strawberry Cocktail Syrup 375ml

    Strawberry Cocktail Syrup

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  • Blood Orange Cocktail Syrup 375ml

    Blood Orange Cocktail Syrup

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According to Food & Wine, the demand for non-alcoholic versions of classic cocktails, like the Negroni, saw a significant increase in on-premise sales, growing by 44% in the summer of 2023. This trend highlights a growing interest in more inclusive cocktail experiences that cater to a broader audience. EHL Insights further supports this shift, predicting that “Negroni lovers will experiment with new twists on the old classic,” suggesting that the cocktail’s evolution is far from over.

As a great summer drink, the Negroni offers a perfect balance of bitterness and refreshment, making it an ideal choice for warm evenings and social gatherings. Whether you’re a long-time fan or a newcomer to the cocktail scene, experimenting with different versions can add a sophisticated and refreshing touch to your summer cocktail repertoire

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